How to Determine if Your Copywriter is Worth It
If you have the desire to use the internet to generate an income, you'll need a web site. If you want that website to help you bring in money, it needs to be very well written. Unless you are a skilled copywriter yourself, you will want to engage the services of a copywriter to create the text for your website. An expert copywriter can help you rake in far more money than you could ever hope to see if you attempted to write the text yourself. Naturally, not all copywriters are created equal. Some copywriters are just awesome. Some simply wish they had talent and are trying to make some money because someone told them writing online would be a breeze. Read on to find out how to figure the difference.
Does the copywriter have his or her own web site? Any copywriter that wants to write web copy must have a website that houses their biography, their resume, some samples and whatever else they feel the need to share. If they don't have a web site of their own, how will they be able to help you with yours? Pay attention to the copy used on this site too. If you notice lots of grammar and spelling errors, this is a bad sign.
How favorably do you react while you are reading the copywriter's own copy? This involves more than just noting grammar and spelling errors. Do you have any sort of emotional reaction to the copy on the web site? Does the copy prompt you to like the writer? Does it make you feel like you desire to other find out more about the writer and keep on reading? Does it make you feel like you have to hire get more info the writer instantly? Does the copy make you want to run for the hills? Does the copy push you to be angry? All of these are important responses and you should take note of them.
Perform a little more research on the writer. Seek reviews for the copywriter on independent web sites and online discussion boards. It is likely that the only reviews on the copywriter's web site are going to be glowing ones. Perform a search for the copywriter's name to determine if any reviews or testimonials pop up in places that are not run or that cannot be manipulated by the writer. These reviews deserve attention. You have to also request the copywriter for a couple of references. You need to actually get in touch with each reference and obtain an honest opinion about the copywriter from each person.
Make sure you spend at least a little time reading samples provided by the writer. Ask for additional samples than can be read on the writer's website. This is especially important when you're trying to hire a writer who claims to be an expert in a particular area. If the writing feels like a revamped Wikipedia article, you should find someone else.
There area lot of ways to determine whether or not a copywriter is worthy of hiring. You must do some homework and try to find out more about the writer in terms recommended you read of his or her integrity, reputation and personal character.